On-shelf availability continues to plague consumer brands and their retail partners, leading to $80B+ in lost sales annually. bops Advisor, Mike Graen, is leading the charge to discover how technological solutions such as bops can help solve this problem.
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To help combat out-of-stock and overstock challenges for CPG suppliers and retailers in Mexico, bops and GS1 Mexico have formed a strategic partnership.
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Despite billions invested in supply chain visibility and analytics, CPGs still can't reliably get products on shelves - with the "bullwhip effect" causing massive overstocks and out-of-stocks that cost the industry over $1 trillion annually. Four critical questions reveal whether your team is ready to transform from reactive firefighting to predictive prevention.
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Most CPG teams claim they're focused on on-shelf availability, but they're actually measuring different things - and solving the wrong problems as a result. Discover the five critical mistakes teams make, from relying on misleading metrics like OTIF to ignoring phantom inventory, and learn how to finally measure and fix on-shelf availability the right way.
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An empty shelf doesn't just cost one sale - it triggers permanent store switching, brand defection, and silent margin erosion that compounds across the supply chain. Learn the five ways out-of-stocks reshape shopper behavior and what supplier leaders must do to reclaim control of the shelf.
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Most suppliers are stuck firefighting out-of-stocks instead of preventing them - and with 4% of retail revenue lost to empty shelves, they can't afford to wait. Take this quick 10-question self-assessment to discover whether your organization is at risk, optimizing, or leading the OSA frontier.
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Empty shelves aren't just a retailer problem - they're a supplier blind spot. Learn the three overlooked levers suppliers control to optimize placement, support stretched store teams, and expose phantom inventory that masks the real on-shelf availability crisis.
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Suppliers focus on OTIF, while remaining blind to what actually matters: whether products are on the shelf when consumers show up. Here's why OSA ownership falls through the cracks - and how to fix it.
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A perfect plan means nothing if the product isn't on the shelf - yet most suppliers treat on-shelf availability as a buried operational metric instead of a C-level revenue driver. Learn how elevating OSA to the boardroom can help suppliers and retailers unlock outsized value.
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When products aren't on shelves, lost sales simply vanish instead of showing up as variances. What would your financial performance look like if OSA was treated as a strategic priority instead of an invisible cost?
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Suppliers built their entire operating model around getting products to the distribution center - then stopped owning the outcome. A 40-year P&G veteran reveals that 75% of OSA failures happen upstream, not on shelves, and why the old "responsibility ends at the DC" mindset is leading to lost sales.
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NRF 2026 revealed the uncomfortable truth: empty shelves aren't just a supply chain problem - they are a consumer loyalty crisis for CPGs.
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Pricing power is fading, but there's a growth lever most CPGs are overlooking: fixing the products shoppers can't find. Industry leaders reveal why OSA is the fastest path to profitable volume - and why waiting for perfection is the biggest mistake.
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One stockout doesn't cost one sale - it trains shoppers to permanently switch brands. Research shows 44% of shoppers who switch during a stockout never come back, even when products return to shelves. That 92% availability rate isn't "good enough" - it's systematically destroying loyalty.
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72% of stockouts happen after products leave the warehouse - not upstream. The industry built sophisticated planning tools that predict what inventory is needed, but nothing ensures it actually reaches the shelf. That gap between plan and reality is where $1.8 trillion in retail value vanishes annually.
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See how Duracell shifted from checkbox OTIF compliance to measurable replenishment and in-store execution outcomes to drive OSA and dominate their category across retailers.
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Most CPGs have more data and technology than ever - yet still can't improve OSA. The ones actually winning are those that are willing to ask three uncomfortable questions about accountability, alignment, and organizational maturity.
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