Your place for latest in OSA innovation, news, and insights

A comprehensive guide from on-shelf availability expert and bops advisor Mike Graen

On-shelf availability continues to plague consumer brands and their retail partners, leading to $80B+ in lost sales annually. bops Advisor, Mike Graen, is leading the charge to discover how technological solutions such as bops can help solve this problem.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

The bops and GS1 Mexico partnership

To help combat out-of-stock and overstock challenges for CPG suppliers and retailers in Mexico, bops and GS1 Mexico have formed a strategic partnership.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Small steps are better than none

Despite billions invested in supply chain visibility and analytics, CPGs still can't reliably get products on shelves - with the "bullwhip effect" causing massive overstocks and out-of-stocks that cost the industry over $1 trillion annually. Four critical questions reveal whether your team is ready to transform from reactive firefighting to predictive prevention.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Before you fix it, measure it right!

Most CPG teams claim they're focused on on-shelf availability, but they're actually measuring different things - and solving the wrong problems as a result. Discover the five critical mistakes teams make, from relying on misleading metrics like OTIF to ignoring phantom inventory, and learn how to finally measure and fix on-shelf availability the right way.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

The shelf decides it all

An empty shelf doesn't just cost one sale - it triggers permanent store switching, brand defection, and silent margin erosion that compounds across the supply chain. Learn the five ways out-of-stocks reshape shopper behavior and what supplier leaders must do to reclaim control of the shelf.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Assess, improve, win at the shelf

Most suppliers are stuck firefighting out-of-stocks instead of preventing them - and with 4% of retail revenue lost to empty shelves, they can't afford to wait. Take this quick 10-question self-assessment to discover whether your organization is at risk, optimizing, or leading the OSA frontier.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Empty shelves = empty carts

Empty shelves aren't just a retailer problem - they're a supplier blind spot. Learn the three overlooked levers suppliers control to optimize placement, support stretched store teams, and expose phantom inventory that masks the real on-shelf availability crisis.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Measuring what matters

Suppliers focus on OTIF, while remaining blind to what actually matters: whether products are on the shelf when consumers show up. Here's why OSA ownership falls through the cracks - and how to fix it.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Elevating on-shelf availability to the C-suite

A perfect plan means nothing if the product isn't on the shelf - yet most suppliers treat on-shelf availability as a buried operational metric instead of a C-level revenue driver. Learn how elevating OSA to the boardroom can help suppliers and retailers unlock outsized value.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

The most expensive line missing from the P&L

When products aren't on shelves, lost sales simply vanish instead of showing up as variances. What would your financial performance look like if OSA was treated as a strategic priority instead of an invisible cost?

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

From the back door to the floor

Suppliers built their entire operating model around getting products to the distribution center - then stopped owning the outcome. A 40-year P&G veteran reveals that 75% of OSA failures happen upstream, not on shelves, and why the old "responsibility ends at the DC" mindset is leading to lost sales.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

On-shelf availability is the brand

NRF 2026 revealed the uncomfortable truth: empty shelves aren't just a supply chain problem - they are a consumer loyalty crisis for CPGs.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

The shelf of the future starts with on-shelf availability

Pricing power is fading, but there's a growth lever most CPGs are overlooking: fixing the products shoppers can't find. Industry leaders reveal why OSA is the fastest path to profitable volume - and why waiting for perfection is the biggest mistake.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

How poor on-shelf availability trains shoppers to shop elsewhere

One stockout doesn't cost one sale - it trains shoppers to permanently switch brands. Research shows 44% of shoppers who switch during a stockout never come back, even when products return to shelves. That 92% availability rate isn't "good enough" - it's systematically destroying loyalty.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Between the warehouse and the shelf

72% of stockouts happen after products leave the warehouse - not upstream. The industry built sophisticated planning tools that predict what inventory is needed, but nothing ensures it actually reaches the shelf. That gap between plan and reality is where $1.8 trillion in retail value vanishes annually.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Thinking beyond fill rates

See how Duracell shifted from checkbox OTIF compliance to measurable replenishment and in-store execution outcomes to drive OSA and dominate their category across retailers.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.

Asking the right questions

Most CPGs have more data and technology than ever - yet still can't improve OSA. The ones actually winning are those that are willing to ask three uncomfortable questions about accountability, alignment, and organizational maturity.

Registration URL
Subscribe to the bops blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When we create content we think you’d like, we’d love to share it with you! By clicking subscribe, you agree to receive content from bops by email. You can unsubscribe at any time.