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Hey there - Happy Sunday.

The bops newsletter is back on a bi-weekly cadence starting today. You can expect a new edition in your mailbox every other Sunday morning!

Consumer behavior keeps shifting, and the only constant in the CPG world is change.

That's why our newsletter is here to let you know what's happening, share glimpses of wisdom from rockstars like Zach Reuvers (see below), and show you a thing or two about this concept of CPFR.

Thank you joining us on the ride. Let's dive in!

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A front-row seat to the future of CPG

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This Friday, October 20th, we are hosting our first NYC in-person community event - an opportunity for CPG founders, industry leaders, operators, and investors to connect, learn, and take a step back from their day-to-day.

Nothing beats real-life connections and interactions, and even more so when you are surrounded by amazing people.

So, what's on the menu for Friday?

Learn: See for yourself which CPG brands are building new categories and redefining old ones.

Connect: Re-connect with old-friends, and meet new members from NYC's CPG space.

Have fun: Grab a drink and enjoy some amazing snacks provided by our special partners.

Although we have all of the spots claimed for our first event - if you're really excited to attend on Friday, join the waitlist and we'll see what we can do!

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https://partiful.com/e/JLnoFBRL2qDo4TnamMJz

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Leadership in CPG & Acai Bowls

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The CPFR 2.0 Show is back this Thursday, October 19th, with special guest, Zach Reuvers.

Zach is the Vice President of Sales at SAMBAZON, the first Certified Organic and Fair Trade Açaí based food and beverage brand.

At Sambazon, Zach leads high-performing sales teams for Whole Foods Market, Target, Albertsons Companies, and mid-west/western accounts across grocery, drug, mass & convenience, as well as Canada.

Zach joins Jorge for a conversation to share his secrets on building high-performing sales teams, and developing the leadership skills required to succeed and thrive in today’s dynamic CPG world.

We couldn't be more excited for this conversation.

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https://www.linkedin.com/events/7116955828603031552/

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Don’t forget to forward this newsletter to your friends so they don't miss out.

Have an amazing Sunday!

Till next time,

bops team