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About this episode:

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In the evolving landscape of digital advertising, Retail Media Networks (RMNs) have emerged as an innovative platform that enable retailers to sell ad space on their digital channels to CPG suppliers, opening up exciting possibilities to shape consumer demand.

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In this episode of CPFR 2.0, Jorge Risquez, CEO of bops.ai, Dr. Rodney Thomas and Dr. Stephanie Thomas from the University of Arkansas, and Andy Murray, Founder & CEO at bigQuest Advisory, Inc. dive deep into on how Suppliers and Retailers can realize the power of RMNs to build a connected retail supply chain.

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About the guest speaker(s):

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Rodney Thomas:

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Rodney Thomas is an Associate Professor and Director of the Undergraduate Supply Chain Management Program in the Walton College of Business at the University of Arkansas. He earned his Ph.D. from the University of Tennessee in Business Administration with concentrations in Marketing and Logistics.

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Prior to becoming a professor, Dr. Thomas held multiple merchandising and logistics positions at Lowe’s as well as several marketing and sales roles at Michelin. He has leveraged his industry experiences to publish over two dozen articles in leading journals like Journal of Retailing, Journal of Supply Chain Management, Journal of Business Logistics, and Industrial Marketing Management.

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Dr. Thomas serves as Senior Editor for the Journal of Business Logistics, Editorial Advisory Board Member for the International Journal of Physical Distribution and Logistics Management, and Associate Editor for the Journal of Supply Chain Management. His research interests focus on behavioral aspects of retailing and supply chain management.

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Stephanie Thomas:

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Dr. Stephanie Thomas is currently an Associate Professor of Practice of Supply Chain Management in the Sam M. Walton College of Business at the University of Arkansas. She earned a B.A. and M.B.A. from the University of Tennessee. Dr. Thomas earned her Ph.D. in Logistics/Supply Chain Management with a Marketing support area from Georgia Southern University.

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Prior to coming to the University of Arkansas, she was an Assistant Professor at Texas Tech University.Dr. Thomas teaches the Integrated Supply Chain Management course which is designed to give Walton students a broad overview of the exciting world of supply chain management and logistics. She enjoys incorporating her previous work experience with Lowe's Companies, IBM, and Stanley Tools in her class discussions.

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Dr. Thomas has a variety of research interests. Based on her work experience, she enjoys research on buyer-supplier relationships and supply chain negotiations. She also enjoys looking at the behavioral and psychological side of truck drivers as high turnover rates challenge transportation organizations. Most recently, she is exploring how transportation policy changes impact the emotional and psychological side of truck drivers.

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Finally, Dr. Thomas is actively engaged with students, especially undergraduate supply chain majors. She is the Executive Director for Women Impacting Supply Chain Excellence (WISE) and founder of the WISE Future Leaders Symposium. In 2019, Dr. Thomas was globally recognized as one of the Top 100 Most Influential Women in Supply Chain Management by B2G Consulting.

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Andy Murray:

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Andy Murray is a renowned senior executive with an impressive track record of success in the retail and consumer packaged goods (CPG) industries. With a career spanning over three decades, Andy has held key leadership roles in some of the world's largest corporations, including P&G, Walmart and Asda.

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Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.

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Andy also served as a senior leader on the pioneering Procter & Gamble Global Customer Team for Walmart.In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.

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Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.

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As a Board Member of Endeavor, and Strategic Advisor for the VC firm Composite.Ventures, he also helps to support and promote high-impact entrepreneurs in the Retail Tech space.

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FAQs

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What is CPFR 2.0?

• A once-a-month conversation between bops CEO Jorge Risquez, and experts from the consumer goods industry who are keen to share their hard-earned lessons and insights with you.

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Can anyone join?

• Of course! Although the CPFR 2.0 conversations are tailored towards customer supply chain teams, CPFR teams, category managers, and other operators at consumer brands, everyone is welcome to join us!